How did you get my address?
Because the consumer booklet and television diary are important parts of our study, Scarborough subscribes to several services where addresses of published telephone listings can be obtained from telephone numbers, and from other public sources.

The consumer booklet and television diary are vital parts of our study. You helped us with the telephone interview; we now need your help to complete our study. We mailed the booklets in the hopes that once you received them, you will decide to complete them.