What is Market Research?
Market Research is used by thousands of companies every year to help them understand what consumers buy, why they buy products and services, and what they think about different companies and products.

Some well-known research firms are Nielsen Media Research, known for its TV ratings; the Arbitron Company, known for its radio ratings study; and The Gallup Organization, known for its political polls.

With the information they learn from market research, companies decide what products/services to offer, how to reach potential consumers, and where to market their products/services. Consumers benefit because the items available to them become more customized and useful. Continued